Masonic Marketing Series

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The Path Forward: Building Freemasonry Through Marketing

As part of The Path Forward, The Supreme Council for the 32° Scottish Rite Freemasonry, Northern Masonic Jurisdiction has created free, easy-to-follow guides highlighting powerful research and data-driven marketing tactics you can for your own lodge.

We surveyed 1,000 men across the United States about Freemasonry’s appeal to men today. The response was clear: the concept of fraternity is alive and well, and the organization’s message and identity remain timeless.

This research led to the creation of The Path Forward, an integrated, strategic marketing initiative to build Freemasonry at the state and local levels. It’s best known through the “Not Just a Man. A Mason.” campaign that is growing in use across the United States and abroad.

From Facebook to email and everything in between, you too can employ the same strategies and use the same materials to stoke Freemasonry’s visibility in your area.

Email Marketing: A Step-by-Step Guide to Getting Started

Email Marketing: A Step-by-Step Guide to Getting Started

Email marketing is an effective way to communicate directly with active and prospective members, keeping them up to date on your latest news, events, and offerings.

Our free guide will give you tips on how to make the most of email marketing. From getting started and designing emails to segmenting lists and monitoring results, we’ve got you covered.

[Download Guide]

Social Media: Using a Facebook Page for Your Organization

Social Media: Using A Facebook Page For Your Organization

In today’s increasingly digital world, social media is an essential tool for connecting with existing and potential Brothers. Social media platforms like Facebook allow us to share news in real-time and engage in conversations with Masons all over the world.

Download our free Facebook guide for tips on creating and maintaining an organizational Facebook page. Even if you’re currently managing a page, our guide has unique content ideas for you to try on your page.

[Download Guide]

Social Media: Facebook Boosted Posts

Social Media: Facebook Boosted Posts

Why put money (aka) boost behind some Facebook posts? You may not realize this, but not everything you post to Facebook is seen by your page followers. “Boosting” important posts helps you reach a larger audience and make sure your message is seen by the right people.

Learn how to set up, manage, and optimize boosted posts in our free guide.

[Download Guide]

Digital Marketing for Masons: 4 Ways to Promote Your Organization Online

Digital Marketing for Masons: 4 Ways to Promote Your Organization Online

To help you promote our craft and grow your lodge’s fraternal bonds, we’re excited to share our digital marketing essentials toolkit.

Download our free guide to learn the top digital marketing tactics that you can use to strengthen Brother engagement, increase member retention, and further Freemasonry.

[Download Guide]

Masonic Marketing Series

Email Marketing: A Step-by-Step Guide to Getting Started
Social Media: Using a Facebook Page for Your Organizational
Social Media: Facebook Boosted Posts
Digital Marketing for Masons: 4 Ways to Promote Your Organization Online