What is “The Call?”
“The Call” is the latest addition to our Not Just A Man. A Mason campaign. Following the success of our “Even Better” and “Nice Guys” videos, we’ve brought forth a third installment to continue the work of revitalizing Freemasonry we began in 2017 with our “Path Forward” Initiative.
In 2017, we commissioned the most comprehensive, data-driven analysis of the Scottish Rite and Freemasonry in more than 20 years. The results of that study are outlined by former Sovereign Grand Commander John Wm. McNaughton in the seminal work, Reclaiming the Soul of Freemasonry.
Reclaiming the Soul formed the strategy for what we call the “The Path Forward”-- the NMJ’s data-based strategic marketing initiative to raise the profile of Freemasonry and help revitalize the Craft. Among the many things learned, the 2017 research crystalized one central element the NMJ has put front and center of it’s marketing and fraternal efforts:
WE WILL become a strong and clear voice for Freemasonry, working with all Brethren to attract good men to the Craft, and in turn, to 32° Scottish Rite Freemasonry.
Thus, the "Not Just a Man. A Mason." campaign was born and “The Call” was created.
“The Call” is intended to inspire men of high moral character to join our Craft and become a Freemason. It is a reminder of the solemn obligation we took as Freemasons. Through “The Call,” we aspire to unite men and Masons to answer the call and strive towards one universal mission: creating better men, in a better world.
Share with us how you answer “The Call” and join Masons globally in uplifting ourselves, our families, and our communities.
Our Not Just A Man. A Mason Campaign
“The Call” is the latest addition to our popular “Not Just A Man. A Mason” campaign. First unveiled in 2017, our campaign serves to help build the ranks of Blue Lodge Freemasonry. The campaign consists of the videos “Even Better” and “Nice Guys”, as well as a suite of print and digital assets – all available free of charge (with customizations if requested) for Masons to use in their recruitment efforts. You can find the complete campaign at NotJustAMan.org.
Since “Not Just A Man. A Mason.” launched, the campaign has seen global success. It is used by Lodges across the nation in billboards, websites, flyers, and social media banners, among other uses. The campaign has been translated into five languages, including Afrikaans, and is in use around the world.
Each campaign asset can be customized for your state, language, and lodge. Click here to view all of our “Not Just A Man. A Mason” campaign materials and learn more about customization options.
We are excited to continue to build upon the success of this campaign with “The Call.”
We're continuing with great optimism to work hard to help Freemasonry and the Scottish Rite increase the visibility, impact, and influence that the Craft has long deserved. We hope you will join us in advancing our mission by sharing “The Call” with Brothers and friends.
The world needs more Freemasons, now more than ever.